2014/03/13

TOPSHOP X ADIDAS COLLABORATION

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It’s safe to say that Adidas is having a renaissance in the fashion world right now. The biggest Fashion Month must-have for buyers, editors and designers alike was a pair of the brand’s recently reissued Stan Smith sneakers — Edun’s Danielle Sherman even sent models down the runway in customized pairs for the label’s fall 2014 show — and they’re rapidly approaching wait-list status. Next up for the classic athletic brand? A collaboration with UK-based retailer Topshop, which will hit stores and the web this month (March 20, to be exact).

The 20-item collection is a re-imagining of some of Adidas’s signature pieces from throughout its heritage, including tracksuits in new, slim cuts; three-striped Superstar sneakers in graffiti-like patterns; and slouchy logo tees in soft, updated fabrics. It’s sportswear meets street culture at its finest. In a press release, Topshop’s Creative Director Kate Phelan adds, “We wanted to bring some femininity to the range and make the collection fit with all your fashion staples; whether you want to wear as a fashion garment or a performance garment the beauty is in how you combine it together.” Via fahsionista

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