2015/04/28

COACH | DOWNTOWN SKATING

Downtown Skating

Karen Wong
Co-founder of Nappahead wearing Coach SS15 -
| COACH X BASEMAN BUSTER LE FAUVE HANDBAG T-SHIRT  | 
CROPPED MOD JACKET | WILD BEAST PRINT SKIRT | TURNLOCK SHOWER SLIDE 

Pair_Chaukei_Karen_Rene

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Cartoon characters crawling across sweaters and decorating leather bags. Parkas made from pastel synthetic fur fluff. Shower slides and platform clogs. Stuart Vevers isn't holding anything back in his repositioning of Coach. On the runway, at least, this is not the classic, all-American brand that your mother and your grandmother knew. Revisiting the archives was a route that Vevers, installed as creative director last year, could've chosen, but so far that doesn't seem to be his plan. Yes, he's looking at American iconography (see: the gas station set and the photos of the Texas Panhandle lining the runway). And he's a keen observer of the country's iconic youth cultures—he mentioned music, surfing, and skating backstage. But he sees those things with an expat's eyes. Vevers, who is British, is bringing his London vibe to Coach; it's youthful, playful, a bit twisted.   via Style.com and whoareinvited.com

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